| Top 10 Online Activities Performed in the Last 30 Days by People 65+ (U.S.) | ||
|---|---|---|
| RANK | Profile Point: Internet Activities in Last 30 Days | Audience Composition Percent |
| 1 | Personal E-mail | 88.6 |
| 2 | Viewed or Printed Maps Online | 68.6 |
| 3 | Checked Weather Online | 60.1 |
| 4 | Paid/Viewed Bills Online | 51.2 |
| 5 | View/Posted Photos Online | 50.1 |
| 6 | Read General/Political News | 49.2 |
| 7 | Checked Personal Health Care Info | 47.3 |
| 8 | Planned Leisure Travel Trip Online | 39 |
| 9 | Searched Recipes/Meal Planning Suggestions | 38.4 |
| 10 | Read Business/Finance News | 37.8 |
| Source: The Nielsen Company, Nielsen @Plan Fall 2009 Release, Adults 18+ | ||
| Top 10 Online Destinations Visited by People 65+ in November 2009 (U.S., Home and Work) | |||
|---|---|---|---|
| RANK | Site | Unique Audience (000) | Unique Audience Composition (%) |
| 1 | Google Search | 10,253 | 7.7 |
| 2 | Windows Media Player | 8,241 | 10.9 |
| 3 | 7,946 | 7.2 | |
| 4 | YouTube | 7,668 | 8.4 |
| 5 | Amazon | 5,679 | 9.3 |
| 6 | Yahoo! Mail | 5,638 | 7.8 |
| 7 | Yahoo! Search | 5,583 | 8.7 |
| 8 | Yahoo! Homepage | 5,383 | 6.8 |
| 9 | Bing Web | 4,510 | 10.1 |
| 10 | Google Maps | 4,397 | 8.4 |
| Source: The Nielsen Company | |||
Seniors And The Web
Although those aged 65 and older make up less than 10 percent of active Web users, a new Nielsen study has found that over the past five years, the number of seniors using the Internet regularly has increased by a 55 percent.
According to Nielsen, there were just 11.3 million seniors actively using the Web in November 2004. Five years, later, there are now more than 17.5 million seniors surfing around. Senior women have picked up the Web faster than men, outpacing men by 6 percent.
Seniors aren't just going to the Web, they're staying there. Nielsen found that the amount time seniors surf increased 11 percent in the last five years from 52 hours per month to a little more than 58 hours per month in November.
Nielsen research director Chuck Schilling said in a statement that seniors are sharing photos, social networking, and reading the news.
According to the data Nielsen culled from its study, 88.6 percent of seniors use the Web to check their personal e-mail. The study also found that 68.6 percent of respondents were viewing and printing maps online, while 60.1 percent said that they check the weather.
Nielsen said the top online destination for seniors in November was Google Search, tallying 10.3 million unique visitors. Windows Media Player was used by 8.2 million unique senior visitors, and Facebook captured the third spot with 7.9 million visitors.
"Everything Old Is New Again" Plus50Women.com Is Designed For Women 50 And Over.
"Celebrating Women For Their Lasting Accomplishments In Making The World A Better Place".
Content copyright . All rights reserved.